THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitality industry. The board objective was to explore reasons why the downward trend of market share in the industry and to make recommendations as to revive the sector. Primary and secondary data were obtained from relevant sources and correlation test statistics was used to test the formulated Hypotheses. Among the findings were that poor quality services resulted in lost of customers, lack, of desired satisfaction and lack of maintenance culture on the existing equipment. The following recommendations were made; training of staff, strategic maintenance culture and provision of modern facilities to keep consumer comfortable would yield the desired satisfaction and would result in repeat purchase from customers.
Related Project Materials
THE INDISPENSABILITY OF ACCOUNTING SYSTEM IN THE CONTROL OF PUBLIC EXPENDITURE
ABSTRACT
This project titled “the Indispensability of accountin...
AN ASSESSMENT OF THE ROLE AND CHALLENGES OF NON GOVERNMENTAL ORGANISATIONS IN RURAL DEVELOPMENT IN NIGERIA
STATEMENT OF THE PROBLEM
Rural development is a comprehensive concept which addresses the general problems that militate...
THE EFFECT OF BAD AND DOUBTFUL DEBT ON THE LIQUIDITY OF UBA, KADUNA STATE
ABSTRACT
The major energizer of economic and development in Nigeria since independence is the financial industry. Th...
ROLE OF FINANCIAL STATEMENT IN INVESTMENT DECISION MAKING
ABSTRACT
Corporate organizations owe a duty to fully disclose matters concerning their operations so as to aid investors in making invest...
APPLICATION OF NLP TECHNIQUES TO ANALYSE SENTIMENT AND EMOTION ON SOCIAL MEDIA DATA
ABSTRACT
This study examined the application of NLP Techniques to analyse sentiment an...
ECONOMIC EFFECT OF UNEMPLOYMENT IN THE NIGERIAN ECONOMY
ABSTRACT
The term unemployment can be defined as an economic condition marked by the fact that individuals actively seeking jobs remain u...
THE EFFECT OF INTERNET VALUE ADDED TAX ON E-COMMERCE IN NIGERIA
ABSTRACT
This study was carried out to examine the EFFECT&n...
impact of village square meeting on agricultural development
Abstract
This research work is aimed at analyzing the impact of village square meeting on agricultural development in Gakem, Bekwarra Loc...
EVALUATION OF TABLETING AND COMPRESSIONAL CHARACTERISTICS OF NATIVE AND MICROCRYSTALLINE STARCHES DERIVED FROM DIGITARIA IBURUA
ABSTRACT
Acid hydrolyzed starch produces microcrystalline starch (MCS) with improved functional properties in terms of flowability or com...
THE EFFECT OF ORGANIZATIONAL STRUCTURE ON CORPORATE PERFORMANCE
Abstract
The study examined the effect of organizational structure on corporate performance of Globacom...
